Jenette Bras Header Store
Jenette bras front of store

East Hollywood


I thought long and hard about where to put my store. For many good reasons I settled on Hel-Mel, the intersection of Heliotrope and Melrose, and one of the sweet spots of East Hollywood.
Let me count the ways...

Great Building

Classic 1920’s row storefronts. A big chunk of it used to be Pak-Am Stationery, filling all your Pakistani-American stationery needs. Rehabbed by the current owner and quickly filling up with creative and energetic tenants.

Lovely neighbors

Our little corner is shaping up as a new cutting edge shopping and cultural district. Highlights include Scoops (avant-garde gelato), Fake, a long-standing standup comedy incubator, Sacred Fools Theater, Eyetailor boutique, Eric Berg’s Early California Antiques, Cafecito Organico, Orange 20 bicycles, and, directly across the street, the historic Jensen’s Melrose Theatre- now the Ukrainian Culture Center (AKA Quinceañera Central).

Dead Bang Center in the middle of Los Angeles

4308 Melrose Avenue
Los Angeles, California 90029

Right Off The 101
The Melrose / Normandie exit puts you about two blocks west of us, the Vermont Exit is about three blocks south east.

Public Transit
We're about 15 minutes walk from the Vermont/ Santa Monica (LACC) Redline station. Bus #10 travels down Melrose. Get off at Heliotrope.

Somewhat Manageable Parking
-- most of the time. Meters in front are good until 3 pm. Residential side streets have two hour parking until 6 pm (watch out for posted street cleaning hours Wednesday and Friday).


Monday - Saturday 11 a.m. to 7 p.m.
Sundays 12 p.m. to 5 p.m.